THE AARIA LONDON STORY
BELIEVING IN THE TRANSFORMATIVE POWER OF JEWELLERY
Aaria London is rooted in the philosophy of creating pieces that are bursting with symbolism, designed to inspire and empower.
We believe in the transformative power of jewellery to discover the potential that lies within you.
We are a female-led, London-based brand, specializing in the creation of demi fine jewellery that is slow made, mindful, and
designed with love and intention.
Our pieces are more than just accessories; they are empowering talismans, amulets of protection and miniature storytellers, meticulously crafted to inspire self-love and accompany you on all your adventures.
OUR FOUNDER
Our founder and designer, Ariana, discovered her passion for jewellery as a child, fell in love with the treasures found in her grandmother’s jewellery box. Each piece felt like magic—a tool for transformation that made her feel confident, strong, and ready to take on the world. This belief in jewellery as a symbol of self-expression and empowerment stayed with her, driving her to create Aaria London. With a background as a model in the fashion industry, Ariana saw how beauty could empower but also how it could sometimes feel superficial. She envisioned a different kind of brand—one that creates meaningful, accessible jewellery designed with love and intention to inspire confidence and self-love in every wearer.
CRAFTSMANSHIP
At Aaria London, craftsmanship lies at the heart of everything we do. We are proud of our workshop with skilled artisans in Jaipur, India—a city renowned for its centuries-old jewellery-making traditions and unparalleled artistry. These artisans bring generations of expertise to every piece, ensuring meticulous attention to detail and a deep respect for the craft. Certified by the Responsible Jewellery Council, they uphold ethical practices at every step of the process, aligning with our commitment to sustainability and integrity.
HOW WE GIVE BACK
A Pledge for Positive Impact
At Aaria London, we believe in the power of giving back and are committed to creating a positive social and environmental impact with every purchase. We proudly donate 4% of our profits to charity through our partnership with Pledge, ensuring that our mission to empower extends beyond our jewelry and contributes to meaningful change in the world.